Lee Lambert befriended the underage teen on Blackberry Messenger before selling her through Facebook and adult websites like ‘ukadultzone.’
The 26-year-old created online profiles of the vulnerable girl, touting her under the trading name ‘Holly Swing.’
The girl was sold for as little as £18, with a four hour session with her priced at £168, Liverpool Crown Court heard.
The teen had threesome and bondage sessions with customers at the end of August and September last year.
Twisted Lambert cut an eye-catching figure as he sat in the dock during his trial, with a shaved head, and wearing large sunglasses and a purple-lined blazer with the sleeves rolled up to his elbows. He also had a nasal feeding tube for medical reasons.
He insisted he was not a ‘pimp’ and instead bizarrely described himself as a ‘pornographer’, explaining how he was cleverly exploiting a legal loophole by filming the s-e-x, which he argued made his activities lawful.
But in a series of text messages talking about his business, he boasted: “Pimping ain’t easy.”
Lambert took a cut of profits every time she slept with one of the clients he arranged to come to the flat and have s-e-x with her.
The s-e-x tout, from Kirkby, Merseyside, created online profiles for the 15-year-old, posting provocative photos to entice potential clients to his business, which he branded “Swinger Escorts”.
Prosecutor Simon Berksson ruled: “This is a simple case of exploitation of a young girl.”
Lambert was found guilty by a jury within just ten minutes of controlling prostitution for gain and keeping a brothel for prostitution with the girl, with whom he established a controlling s-e-xual relationship.
The pimp, who said he did not know the girl was 15, blustered: “The clients are normally direct. They say do I get s-e-x? I say, ‘well if you want s-e-xual contact you need to be producing pornography’.
“It is a legal loophole around the situation. It appeals to both the clients and the legal system.”
A video of the girl showed her being interviewed as her contractual obligations were explained to her, including that she had to get “positive feedback” from her client.
Lambert added: “They would be expected to undertake adult content work (pornography) and standard escort work.”
Lambert has a previous conviction involving indecent images of a 14-year-old girl, for which he was sentenced to two years in 2010.
Jailing him, Judge Thomas Teague QC said: “You pose an ongoing threat to the welfare of young people through your repeated involvement in what is euphemistically called the s-e-x trade.
“I cannot envisage a time in the future when you will not pose such a threat.
“This was the second time in the last four years you have engaged in the exploitation of girls in the so called s-e-x trade.”